Senior Marketing Automation Engineer

Skills covered in University

About the role

Own the architecture, automation, and operational execution of Twin Health's marketing technology ecosystem, sitting at the intersection of marketing strategy, data infrastructure, and technical implementation.

What you'll do

• Own end-to-end marketing engagement platform architecture: journey/canvas design, segmentation, campaign logic, deliverability, and dynamic content.
• Design, build, and scale lifecycle automations across acquisition, enrollment, engagement, and retention journeys.
• Partner with CDP, CRM, product, and data engineering on audience sync, data mapping, behavioral event instrumentation, and pipeline specifications.
• Lead cross-team coordination across acquisition, enrollment, and journey teams to align campaign timing, cadence, and channel mix.
• Identify and implement AI-driven opportunities (Claude and API-based automation) to scale MarTech operations, content personalization, and campaign optimization.
• Develop and maintain Python-based scripts and automated jobs running on AWS (Lambda, Step Functions, S3, EventBridge) to streamline marketing operations.

What we're looking for

• 5+ years on lifecycle marketing teams, owning strategy, infrastructure, and cross-functional coordination, not just campaign execution.
• Hands-on experience across multiple MarTech tools (CDP + messaging + CRM) and how these systems connect.
• Experience with AWS services (Lambda, S3, Step Functions, EventBridge) for automated marketing workflows.
• Proficiency in Python or JavaScript with an understanding of software development fundamentals.
• Experience with API development, webhooks, and integration patterns (REST APIs, JSON payloads).
• Practical experience with Braze or Hightouch; SQL proficiency for data validation and audience queries.
• Background in healthcare, digital health, or high-consideration consumer products.

Posted

2 months ago · Apr 25, 2026