Marketing Engineer, Demand Generation

Skills covered in University

About the role

As our Marketing Engineer, you will own the architecture and execution of our AI-native demand generation engine, working directly with leadership and engineering to design a continuously learning awareness-to-trial pipeline powered by AI agents, workflow automation, experimentation systems, enrichment pipelines, and GTM infrastructure. This is a foundational role with enormous ownership and leverage.

What you'll do

• Architect the growth system: Design end-to-end growth infrastructure integrating referral, paid, outbound, social, CRM, and product signals into a cohesive, continuously improving system.
• Build AI-assisted workflows: Automate lead enrichment, segmentation, outbound sequencing, content generation, performance analysis, and workflow orchestration using tools like Clay, Apollo, and custom automations.
• Manage an AI agent workforce: Design agents that handle data acquisition, enrichment, content transformation, research, and campaign execution.
• Drive demand generation: Own performance across paid and outbound channels (Google, Meta, LinkedIn, email, partnerships). Build high-intent pipeline and drive awareness-to-trial conversion.
• Treat growth like a product: Instrument the full funnel. Measure CAC, conversion, and pipeline quality. Use experimentation to isolate variables and improve system performance.
• Build feedback loops: Connect prospect/customer behavior, campaign performance, CRM activity, and revenue outcomes into actionable intelligence using an AI-first systems approach.
• Collaborate with sales: Optimize lead scoring, prioritization, handoff systems, and sales enablement workflows.
• Engineer content systems: Transform organizational knowledge, CRM data, and sales conversations into high-performing ads, outbound messaging, landing pages, and email sequences.

What we're looking for

• Systems thinking: you reason in workflows, feedback loops, and compounding advantages
• Technical fluency with APIs and coding (ex Python), workflow automation, AI tooling, CRM architecture, and modern GTM infrastructure (Clay, Apollo, HubSpot, or similar strongly preferred)
• Experience working with major Ads / Social platforms (Google, Facebook, LinkedIn, Reddit, etc)
• Comfort vibe-coding lightweight workflows and scripts in Python or JavaScript
• Deep analytical rigor: you build systems that generate insight, not just dashboards
• Experimentation mindset: you form hypotheses quickly, test rigorously, and update based on evidence
• AI fluency: you already use AI heavily and constantly look for leverage
• 3+ years in B2B demand generation, growth engineering, RevOps. Product-led growth experience preferred.

Posted

1 month ago · May 20, 2026